Social proof from people who aren't sure what they bought.
"I don't know what it does, but it costs $50k a month and scared my VP of Engineering. 5 Stars."
"The AI refused to generate the report and instead sent me coordinates to a cave in Oregon. Productivity is up 400%."
"It's not software. It's a threat. And I respect that."
"We deployed SaaSquatch on a Friday. By Monday, three engineers had quit, our technical debt was paid, and there were claw marks on the Kubernetes cluster. Would recommend."
"The onboarding doc was just a PDF of large footprints. Most informative vendor material I've received this quarter."
"Support response time is incredible. We opened a ticket and within seconds heard heavy breathing on the other end. Issue was resolved before we could describe it."
"I asked the AI for a competitive analysis. It just growled and then our largest competitor's website went down for 6 hours. Coincidence? The legal team says I have to say yes."